(Amman - November 2020) Bank of Jordan has recently launched the "Basira" app for the blind and elderly customers, with the aim of facilitating the delivery of information to all Bank of Jordan’s customers through modern and advanced technologies.

This app has been developed to convert the Braille alphabet, which is usually printed on embossed brochures, into a spoken and audible language in Arabic, therefore giving all society segments access to the bank services, especially the blind and those with reading difficulties.

Bank of Jordan customers can download the "Basira" app either by scanning the QR code printed on the app’s brochure to downloading it directly from the App Store or Google Play.

It is worth mentioning that launching this app stems from Bank of Jordan’s eagerness to support a more financially inclusive society by keeping abreast of the latest technology innovations to develop accessible banking services. This pioneering step comes in line with the bank’s strategy to develop modern banking solutions that cater to all customers.